Software profile

WhatConverts at a glance.

A lead-tracking and marketing-attribution platform that connects calls, texts, forms, chats and transactions to campaigns, keywords and customer journeys.

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Lorezi score4.40/5

Pricing$30/month + usage

Free planNo / not listed

DeveloperWhatConverts

Decision summary

What matters first about WhatConverts.

A lead-tracking and marketing-attribution platform that connects calls, texts, forms, chats and transactions to campaigns, keywords and customer journeys.

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Lorezi score4.40/5Summary score; review the four dimensions below.

Price$30/month + usage

Best forPerformance marketing teams

Think twice ifSubscription plus usage-based charges

Research freshnessCurrent

Last researchedSep 26, 2026

Scores summarize Lorezi's evaluation. Use the dimension breakdown and evidence to understand the trade-offs. See methodology and weighting.

Research freshness

Current How current is this profile?

Research evidence is within Lorezi's 90-day freshness window.

Last researchedSep 26, 2026

Re-check byDec 25, 2026

Pricing

Checked How does WhatConverts charge?

Lorezi independently checked this pricing on Sep 26, 2026.

Model Paid

Starting point $30/month + usage

Billing basis Monthly

Pricing checked Sep 26, 2026

Evaluation

How WhatConverts performs.

Four consistent dimensions turn the headline score into a transparent product evaluation.

Features4.7/5

Performance4.5/5

Ease of use4.1/5

Value4.3/5

Editorial verdict

The decision on WhatConverts.

WhatConverts is a strong specialist for marketers who need to connect real leads back to spend and keywords. Buyers should model usage carefully because total cost can exceed the base subscription.

Best for

Where it fits best.

Performance marketing teams
Agencies
Local-service businesses
Paid search teams
Lead-generation businesses

Use cases

Practical jobs to consider.

Use WhatConverts for performance marketing teams workflows
Use WhatConverts for agencies workflows
Use WhatConverts for local-service businesses workflows
Use WhatConverts for paid search teams workflows
Use WhatConverts for lead-generation businesses workflows

Trade-offs

Strengths and limitations together.

A useful software decision should show what stands out and what deserves caution in the same view.

Strengths

Where WhatConverts stands out.

Tracks multiple lead types
Strong campaign attribution
Flexible individual and agency plans
Lead qualification and reporting tools
14-day trial

Limitations

What to weigh carefully.

Subscription plus usage-based charges
Advanced attribution requires higher plans
Call costs vary by country and number type
More specialized setup than general analytics

Capabilities

What can I do with WhatConverts?

Call tracking and recording with WhatConverts
SMS tracking with WhatConverts
Form tracking with WhatConverts
Chat tracking with WhatConverts
Dynamic number insertion with WhatConverts
Campaign and keyword attribution with WhatConverts

Practical prompts

Useful starting prompts.

Configure call tracking for [local campaigns] with accurate source attribution and compliant recording.
Test dynamic number insertion on [landing page] while preserving a crawlable default contact number.
Track [lead form submission] to its campaign and landing page without double counting the same inquiry.
Create a lead-quality rubric for [calls and chats] from explicitly defined buying signals.
Compare qualified leads from [organic and paid search] using consistent qualification criteria.
Investigate duplicates between [call, SMS and form inquiries] using stable contact and event identifiers.
Build a weekly source report with [qualified lead counts], timezone and attribution limitations.
Review [consented call recording] for actual purchase intent, redacting sensitive identifiers.

Explore prompts →

Expert review