Software profileBrand24 at a glance.
Brand24 is a comprehensive social media monitoring and online reputation management tool that tracks mentions across the web in real-time.
Lorezi score4.44/5
Pricing$199/month billed annually
Free planNo / not listed
DeveloperBrand24 S.A.
Decision summary
What matters first about Brand24.
Brand24 is a comprehensive social media monitoring and online reputation management tool that tracks mentions across the web in real-time.
Lorezi score4.44/5Summary score; review the four dimensions below.
Price$199/month billed annually
Best forPublic Relations Professionals
Think twice ifHigher pricing tiers can become expensive for small businesses
Research freshnessCurrent
Last researchedAug 27, 2026
Scores summarize Lorezi's evaluation. Use the dimension breakdown and evidence to understand the trade-offs. See methodology and weighting.
Research freshness
Current
How current is this profile?
Research evidence is within Lorezi's 90-day freshness window.
Last researchedAug 27, 2026
Re-check byNov 25, 2026
Pricing
Checked
How does Brand24 charge?
Lorezi independently checked this pricing on Sep 29, 2026.
Model
Paid
Starting point
$99/month
Billing basis
Monthly
Pricing checked
Sep 29, 2026
Evaluation
How Brand24 performs.
Four consistent dimensions turn the headline score into a transparent product evaluation.
Editorial verdict
The decision on Brand24.
Where it fits best.
- Public Relations Professionals
- Digital Marketers
- Small Business Owners
- Customer Support Teams
- Brand Managers
Practical jobs to consider.
- Prepare posts and campaign content for social channels
- Turn data into actionable insights
- Create reports or dashboards for decision-making
- Apply Influencer score tracking in a real workflow
- Apply Discussion volume charts in a real workflow
- Apply Mention filtering by source in a real workflow
- Apply Slack and email notifications in a real workflow
- Apply Data export to PDF and Excel in a real workflow
Trade-offs
Strengths and limitations together.
A useful software decision should show what stands out and what deserves caution in the same view.
Where Brand24 stands out.
- Extensive coverage of social media platforms and news sites
- Intuitive dashboard design for quick data visualization
- Highly customizable automated email reports
- Effective sentiment analysis for brand health tracking
- Responsive customer support team
What to weigh carefully.
- Higher pricing tiers can become expensive for small businesses
- Historical data access is limited on lower-tier plans
- Occasional lag in real-time mention updates
- Limited advanced social media publishing capabilities
What can I do with Brand24?
- Create social media content with Brand24
- Analyze data and surface useful insights with Brand24
- Build reports or dashboards for decision-making with Brand24
- Apply influencer score tracking with Brand24
- Apply discussion volume charts with Brand24
- Apply mention filtering by source with Brand24
- Apply slack and email notifications with Brand24
- Apply data export to pdf and excel with Brand24
Useful starting prompts.
- Workflow: Monitor mentions of [brand and product] over [date range], excluding ambiguous names and duplicate syndication.
- Compare sentiment around [launch] before and after its date; inspect underlying posts rather than relying only on automated sentiment.
- Identify recurring customer complaints from [mention feed], group by evidence-backed theme and surface urgent escalation cases.
- Track [brand name] mentions for [country and language] and separate customer questions from unrelated name matches.
- Create a reputation-monitoring brief using [negative sentiment mentions] with links and human review before public replies.
- Compare [campaign mention volume] against a matched baseline period, accounting for spikes from paid promotion.
- Find journalists and industry websites discussing [topic] and assess relevance without claiming endorsement.
- Set up alerts for [product launch] that prioritize high-reach mentions and filter duplicate syndicated coverage.
Expert review
Read the full Brand24 review.
The long-form editorial review lives on its own page, separate from this concise software profile.
Brand24 Review (2026): Features, Pricing, Pros & Cons
Read our expert Brand24 review covering features, pricing, pros, cons, performance and alternatives.
Comparisons
Compare Brand24.
Use head-to-head evaluations when the useful question becomes which competing product better fits the job.
Alternatives
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